Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston : McGraw-Hill, c2002. - xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0071121110
Consumer behavior.
Marketing.
HF5415.3 / .P468 2001
658.8/342
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston : McGraw-Hill, c2002. - xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0071121110
Consumer behavior.
Marketing.
HF5415.3 / .P468 2001
658.8/342