Nagle, Thomas T.,
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan. - 4th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2006. - xv, 349 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0131856774
Marketing--Decision making.
Pricing.
HF5416.5 / .N34 2006
658.8/16
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan. - 4th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2006. - xv, 349 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0131856774
Marketing--Decision making.
Pricing.
HF5416.5 / .N34 2006
658.8/16