Nagle, Thomas T.,

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan. - 4th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2006. - xv, 349 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

0131856774


Marketing--Decision making.
Pricing.

HF5416.5 / .N34 2006

658.8/16

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