Quesenberry, Keith A., 1971-
Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry. - xv, 239 pages : ilustrations ; 26 cm
Includes bibliographical references and index.
9781442251526 (cloth : alk. paper) 9781442251533 (pbk : alk. paper)
2015022618
Internet marketing.
Internet advertising.
Social media.
Internet in public relations.
HF5415.1265 / .Q46 2016
658.8/72
Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry. - xv, 239 pages : ilustrations ; 26 cm
Includes bibliographical references and index.
9781442251526 (cloth : alk. paper) 9781442251533 (pbk : alk. paper)
2015022618
Internet marketing.
Internet advertising.
Social media.
Internet in public relations.
HF5415.1265 / .Q46 2016
658.8/72