Barringer, Bruce R.
Preparing effective business plans : an entrepreneurial approach / Bruce R. Barringer, Ph.D., Oklahoma State University. - Second edition. - xvii, 270 pages : illustrations ; 23 cm. - Pearson entrepreneurship series .
Includes bibliographical references and indexes.
Starting the process -- Why plan? -- What to do before the business plan is written -- Developing and screening business ideas -- Feasibility analysis -- Preparing a business plan -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the business plan -- Presenting the plan with confidence -- Name index -- Subject index.
9780133506976 (pbk. : alk. paper) 0133506975 (pbk. : alk. paper)
2014003022
Business planning.
Entrepreneurship.
New business enterprises--Planning.
Small business--Planning.
HD30.28 / .B36837 2015
658.4/01
Preparing effective business plans : an entrepreneurial approach / Bruce R. Barringer, Ph.D., Oklahoma State University. - Second edition. - xvii, 270 pages : illustrations ; 23 cm. - Pearson entrepreneurship series .
Includes bibliographical references and indexes.
Starting the process -- Why plan? -- What to do before the business plan is written -- Developing and screening business ideas -- Feasibility analysis -- Preparing a business plan -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the business plan -- Presenting the plan with confidence -- Name index -- Subject index.
9780133506976 (pbk. : alk. paper) 0133506975 (pbk. : alk. paper)
2014003022
Business planning.
Entrepreneurship.
New business enterprises--Planning.
Small business--Planning.
HD30.28 / .B36837 2015
658.4/01