Rayport, Jeffrey F.

E-commerce / Ecommerce Jeffrey F. Rayport, Bernard J. Jaworski. - Boston : McGraw-Hill/Irwin MarketspaceU, c2001. - xxxv, 420 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

0072465212 (alk. paper)


Electronic commerce.
Internet advertising.
Internet marketing.

HF5548.32 / .R39 2001

658.8/4

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