Cases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij. - Chichester ; New York : J. Wiley, c1999. - x, 170 p. : ill. ; 23 cm.

Includes bibliographical references.

0471987816 (pbk. : alk. paper)

98054170


Consumer behavior--Case studies.--Europe
Consumers--Case studies.--Europe

HF5415.33.E85 / C37 1999

658.8/342

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