Baines, Paul, 1973-
Introducing marketing research / Paul Baines, Bal Chansarkar. - Chichester, West Sussex ; New York : J. Wiley & Sons, c2002. - xvii, 350 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471497703 (pbk. : alk. paper)
2002072360
GBA1-U3308
Marketing research.
HF5415.2 / .B26 2002
HF 5415.2 .B26 2002
Introducing marketing research / Paul Baines, Bal Chansarkar. - Chichester, West Sussex ; New York : J. Wiley & Sons, c2002. - xvii, 350 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471497703 (pbk. : alk. paper)
2002072360
GBA1-U3308
Marketing research.
HF5415.2 / .B26 2002
HF 5415.2 .B26 2002