McDaniel, Carl D.
Marketing research / Carl McDaniel, Jr., Roger Gates. - 8th ed. - Hoboken, NJ : Wiley, c2010. - xxx, 693, [65] p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9780470087022 (hbk.) 0470087021 (hbk.)
2009455188
Marketing research.
HF5415.2 / .M3823 2010
HF 5415 .2 .M3823 2010
Marketing research / Carl McDaniel, Jr., Roger Gates. - 8th ed. - Hoboken, NJ : Wiley, c2010. - xxx, 693, [65] p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
9780470087022 (hbk.) 0470087021 (hbk.)
2009455188
Marketing research.
HF5415.2 / .M3823 2010
HF 5415 .2 .M3823 2010