Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR : ESOMAR world research publication / edited by Peter Mouncey, Frank Wimmer. - xxxv, 678 pages : illustrations 23 cm

Includes bibliographical references and index.

9780470065273

2006036082

GBA692028 bnb

013589812 Uk


Marketing research.
Marketing research.

HF5415.2 / .M3284 2007

HF 5415.2 .M3284 2007

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