Strategic management : logic & action / Anne Sigismund Huff ... [et al.]. - Hoboken, NJ : John Wiley & Sons, c2009. - xvi, 432 p. : col. ill. ; 24 cm.

Includes bibliographical references and index.

Defining strategy -- Developing resources -- Serving customers -- Seeking opportunity -- Competing with rivals -- Specifying a business model -- Considering corporate strategy -- Thinking globally -- Acting responsibly -- Ensuring execution -- Managing knowledge -- Providing leadership -- Personal strategizing.

9780471017936 (pbk.) 0471017930 (pbk.)

2008009618


Strategic planning.
Management.

HD30.28 / .S73324 2009

HD 30.28 .S73324 2009

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