Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thomson, Jr. - 1st ed. - Boston : McGraw-Hill Irwin, c2009. - xxvii, 481 p. : col. charts ; 26 cm.

Includes bibliographical references and indexes.

9780073530307 (alk. paper) 0073530301 (alk. paper)

2008003390


Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.

HD30.28 / .G353 2009

HD 30.28 .G353 2009

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