Ash, Tim, 1965-

Landing page optimization : the definitive guide to testing and tuning for conversions / Tim Ash. - Indianapolis, Ind. : Sybex/Wiley, c2008. - xxi, 360 p. : ill. ; 24 cm. - Serious skills .

Includes index.

Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.

9780470174623 (pbk.) 0470174625 (pbk.)

2007045592


Web sites--Evaluation.
Web sites--Testing.
Web sites--Design.
Internet marketing.

TK5105.888 / .A7836 2008

TK 5105 .A7836 2008

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al