Epoka University Library catalog

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Rosenberg, Jerry Martin.

Dictionary of marketing and advertising / Jerry M. Rosenberg. - New York : J. Wiley, c1995. - xii, 371 p. ; 24 cm. - Business dictionary series .

Includes bibliographical references.

ISBN: 0471025038 (alk. paper) 047102502X (pbk.)

LCCN: 94025576

Subjects--Topical Terms:
Marketing--Dictionaries.
Advertising--Dictionaries.

LC Class. No.: HF5415 / .R577 1995

Dewey Class. No.: 658.8/003

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