Rosenberg, Jerry Martin.

Dictionary of marketing and advertising / Jerry M. Rosenberg. - New York : J. Wiley, c1995. - xii, 371 p. ; 24 cm. - Business dictionary series .

Includes bibliographical references.

0471025038 (alk. paper) 047102502X (pbk.)

94025576


Marketing--Dictionaries.
Advertising--Dictionaries.

HF5415 / .R577 1995

658.8/003

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