Marketing : (Record no. 10045)

000 -LEADER
fixed length control field 02081cam a2200493 i 4500
001 - CONTROL NUMBER
control field 17756874
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200109154105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130530s2014 caua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013941666
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB3A3891
Source bnb
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB3A3891
Source dnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016541922
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1446266478
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446266472
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446266465
Qualifying information (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 144626646X
Qualifying information (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1446296423
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446296424
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn863173043
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Transcribing agency UKMGB
Modifying agency OCLCO
-- CDX
Description conventions rda
Modifying agency DEBBG
-- YDXCP
-- CLE
-- OCLCF
-- BTCTA
-- BDX
-- UAB
-- TULIB
-- OCLCQ
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M2955 2014
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QP 600
Number source rvk
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Masterson, Rosalind,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Rosalind Masterson & David Pickton.
250 ## - EDITION STATEMENT
Edition statement 3rd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 582 pages :
Other physical details color illustrations ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: 2010.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term fast
Authority record control number (OCoLC)fst01010167
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pickton, David,
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Full call number Permanent Location Lost status Withdrawn status Source of classification or shelving scheme Damaged status Date last seen Current Location Koha item type Not for loan Barcode Price effective from Date acquired
HF5415 .M2955 2014Epoka University Library    2020-01-09Epoka University LibraryBooks 87992020-01-092020-01-09

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