000 -LEADER |
fixed length control field |
02081cam a2200493 i 4500 |
001 - CONTROL NUMBER |
control field |
17756874 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200109154105.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130530s2014 caua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2013941666 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB3A3891 |
Source |
bnb |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB3A3891 |
Source |
dnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
016541922 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1446266478 |
Qualifying information |
(pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781446266472 |
Qualifying information |
(pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781446266465 |
Qualifying information |
(hardcover) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
144626646X |
Qualifying information |
(hardcover) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1446296423 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781446296424 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn863173043 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKMGB |
Language of cataloging |
eng |
Transcribing agency |
UKMGB |
Modifying agency |
OCLCO |
-- |
CDX |
Description conventions |
rda |
Modifying agency |
DEBBG |
-- |
YDXCP |
-- |
CLE |
-- |
OCLCF |
-- |
BTCTA |
-- |
BDX |
-- |
UAB |
-- |
TULIB |
-- |
OCLCQ |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
lccopycat |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.M2955 2014 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
084 ## - OTHER CLASSIFICATION NUMBER |
Classification number |
QP 600 |
Number source |
rvk |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Masterson, Rosalind, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
an introduction / |
Statement of responsibility, etc. |
Rosalind Masterson & David Pickton. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Los Angeles : |
Name of producer, publisher, distributor, manufacturer |
SAGE, |
Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 582 pages : |
Other physical details |
color illustrations ; |
Dimensions |
27 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Previous edition: 2010. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
PART ONE This Is Marketing -- 1 Marketing today -- 2 The marketing environment -- PART TWO Making Sense of Markets -- 3 Buyer behaviour -- 4 Market segmentation, targeting and positioning -- 5 Marketing research -- PART THREE The Marketing Mix -- 6 Product -- 7 Service products -- 8 Promotion (marketing communications) -- 9 Place -- 10 Price -- PART FOUR Managing Marketing -- 11 Building brands using the international marketing mix -- 12 Marketing planning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
Source of heading or term |
fast |
Authority record control number |
(OCoLC)fst01010167 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pickton, David, |
Relator term |
author. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
copycat |
d |
2 |
e |
ncip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |