IMC : (Record no. 10054)

000 -LEADER
fixed length control field 00990cam a22002894a 4500
001 - CONTROL NUMBER
control field 12309893
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200110125559.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010214s2002 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001030302
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025621476X (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .D846 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom
Fuller form of name (Thomas R.)
245 10 - TITLE STATEMENT
Title IMC :
Remainder of title using advertising and promotion to build brands /
Statement of responsibility, etc. Tom Duncan.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 783 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Damaged status Date last seen Not for loan Source of classification or shelving scheme Full call number Lost status Permanent Location Koha item type Current Location Date acquired Barcode Withdrawn status
2020-01-10 2020-01-10  HF 5415.13 .D846 2002 Epoka University LibraryBooksEpoka University Library2020-01-109012 

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