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05248cam a22003974a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
16851076 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20200110143221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110630s2012 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011027396 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415886611 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415886619 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415886628 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415886627 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780203149546 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0203149548 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn671700631 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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BTCTA |
| -- |
YDXCP |
| -- |
E7B |
| -- |
CDX |
| -- |
BWX |
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OCLCQ |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD5821 |
| Item number |
.A384 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.101 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic Management / A Dynamic Perspective |
| Statement of responsibility, etc. |
edited by Mason A. Carpenter & Wm. Gerard Sanders |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 614 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Routledge communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Perspectives on advertising and advertising theory -- What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers -- Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan -- Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid -- Psychological processes in response to advertisements -- The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt -- The role of emotion in processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by Jon D. Morris -- Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley -- Involvement / by Eric Haley -- Specific audiences -- A theory of advertising to children / by Russell Laczniak and Les Carlson -- Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki -- How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee -- The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham -- Different types of advertising messages -- Creativity and ad theory / by Sheila L. Sasser and Scott Koslow -- Creativity and risk theories of advertising by douglas c. west, university of london -- A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips -- Narrative advertisements and narrative processing / by ChingChing Chang -- Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan -- Theory building for online health product advertising / by Jisu Huh and Wonsun Shin -- Political advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making / by Hugh M. Cannon -- Managing non-traditional advertising : a message processing framework / by Rick T. Wilson and Brian D. Till -- Role of technology in online persuasion : a main model perspective / by S. Shyam Sundar, Qian Xu and Xue Dou -- Lessons learned for teaching mobile advertising : critical review and future directions / by Shintaro Okazaki -- In-game advertising and advergames : a critical review of the past decade?s research / by Seounmi Youn and Mira Lee -- Social media and advertising theory / by Harshavardhan Gangadharbatla -- Organizations -- Toward a social ecology of advertising / by Christine Wright-Isak -- Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes -- I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau -- Contexts of advertising -- Ethics and advertising theory / by Minette E. Drumwright -- Theory and law / by Jef Richards -- Four theories of how imc works / by Sandra Moriarty and Don Schultz -- Theories about health and advertising / by Joyce M. Wolburg -- The future of advertising theories -- Human barriers to using theory and research on responses to advertising messages / by Ivan L. Preston -- Toward theories of advertising : where do we go from here? / by Marla B. Royne -- Advancing advertising theories and scholarship / by Hairong Li -- Adventures in misplaced theories / by Herbert Jack Rotfeld -- Imc, advertising research, and the advertising discipline / by Patricia B. Rose. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rodgers, Shelly |
| Fuller form of name |
(Shelly Lannette), |
| Dates associated with a name |
1965- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thorson, Esther. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Routledge communication series. |
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7 |
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cbc |
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1 |
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| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |