Strategic Management / A Dynamic Perspective (Record no. 10063)

000 -LEADER
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001 - CONTROL NUMBER
control field 16851076
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200110143221.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110630s2012 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011027396
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415886611 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415886619 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415886628 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415886627 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203149546
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203149548
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn671700631
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- E7B
-- CDX
-- BWX
-- OCLCQ
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD5821
Item number .A384 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.101
Edition number 23
245 00 - TITLE STATEMENT
Title Strategic Management / A Dynamic Perspective
Statement of responsibility, etc. edited by Mason A. Carpenter & Wm. Gerard Sanders
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 614 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Routledge communication series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Perspectives on advertising and advertising theory -- What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers -- Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan -- Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid -- Psychological processes in response to advertisements -- The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt -- The role of emotion in processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by Jon D. Morris -- Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley -- Involvement / by Eric Haley -- Specific audiences -- A theory of advertising to children / by Russell Laczniak and Les Carlson -- Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki -- How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee -- The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham -- Different types of advertising messages -- Creativity and ad theory / by Sheila L. Sasser and Scott Koslow -- Creativity and risk theories of advertising by douglas c. west, university of london -- A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips -- Narrative advertisements and narrative processing / by ChingChing Chang -- Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan -- Theory building for online health product advertising / by Jisu Huh and Wonsun Shin -- Political advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making / by Hugh M. Cannon -- Managing non-traditional advertising : a message processing framework / by Rick T. Wilson and Brian D. Till -- Role of technology in online persuasion : a main model perspective / by S. Shyam Sundar, Qian Xu and Xue Dou -- Lessons learned for teaching mobile advertising : critical review and future directions / by Shintaro Okazaki -- In-game advertising and advergames : a critical review of the past decade?s research / by Seounmi Youn and Mira Lee -- Social media and advertising theory / by Harshavardhan Gangadharbatla -- Organizations -- Toward a social ecology of advertising / by Christine Wright-Isak -- Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes -- I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau -- Contexts of advertising -- Ethics and advertising theory / by Minette E. Drumwright -- Theory and law / by Jef Richards -- Four theories of how imc works / by Sandra Moriarty and Don Schultz -- Theories about health and advertising / by Joyce M. Wolburg -- The future of advertising theories -- Human barriers to using theory and research on responses to advertising messages / by Ivan L. Preston -- Toward theories of advertising : where do we go from here? / by Marla B. Royne -- Advancing advertising theories and scholarship / by Hairong Li -- Adventures in misplaced theories / by Herbert Jack Rotfeld -- Imc, advertising research, and the advertising discipline / by Patricia B. Rose.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rodgers, Shelly
Fuller form of name (Shelly Lannette),
Dates associated with a name 1965-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Thorson, Esther.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge communication series.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Full call number Current Location Price effective from Withdrawn status Date last seen Lost status Barcode Permanent Location Koha item type Not for loan Damaged status Date acquired Source of classification or shelving scheme
HD 5821 .A384 2012Epoka University Library2020-01-10 2020-01-10 9021Epoka University LibraryBooks  2020-01-10 

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