Basic marketing : (Record no. 10133)

000 -LEADER
fixed length control field 01152cam a22003134a 4500
001 - CONTROL NUMBER
control field 15402367
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200122103236.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080807s2009 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008034958
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381053 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073381055 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M369 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 758 [34] p. :
Other physical details col. ill. ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Includes indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.,
Titles and other words associated with a name Ph. D.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0825/2008034958.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Lost status Price effective from Date acquired Koha item type Permanent Location Barcode Not for loan Date last seen Current Location Full call number Source of classification or shelving scheme Damaged status Withdrawn status
 2020-01-222020-01-22BooksEpoka University Library9103 2020-01-22Epoka University LibraryHF 5415.13.M369 2009   

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