Strategic marketing / (Record no. 10153)

000 -LEADER
fixed length control field 01453cam a22003614a 4500
001 - CONTROL NUMBER
control field 13753751
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200124110119.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041018s2006 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004061068
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072966343 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .C72 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
Relator code David W. CRAVENS, Nigel F. PIERCY
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 726 p. :
Other physical details ill. ;
Dimensions 26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Various multi-media instructional materials are available to supplement the text.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
Relator code David W. CRAVENS, Nigel F. PIERCY
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Date acquired Barcode Date last seen Lost status Full call number Permanent Location Price effective from Source of classification or shelving scheme Damaged status Koha item type Not for loan Current Location
 2020-01-2491222020-01-24 HF 5415.135 .C72 2006Epoka University Library2020-01-24  Books Epoka University Library

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