Strategic marketing problems : (Record no. 10168)

000 -LEADER
fixed length control field 01099pam a2200289 a 4500
001 - CONTROL NUMBER
control field 2124227
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200127124604.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970422s1998 njuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97013899
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136328601
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .K47 1998
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
Relator code Roger A. Kerin, Robert A. Peterson
245 10 - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
Statement of responsibility, etc. Roger A. Kerin, Robert A. Peterson.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 723 p. :
Other physical details ill. (some col.), maps ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
Fuller form of name (Robert Allen),
Dates associated with a name 1944-
Relator code Roger A. Kerin, Robert A. Peterson
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Barcode Koha item type Permanent Location Not for loan Current Location Full call number Lost status Date acquired Date last seen Damaged status Price effective from Withdrawn status Source of classification or shelving scheme
9138BooksEpoka University Library Epoka University LibraryHF 5415.135 .K47 1998 2020-01-272020-01-27 2020-01-27  

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