Marketing : (Record no. 10169)

000 -LEADER
fixed length control field 01054cam a22003137i 4500
001 - CONTROL NUMBER
control field 15967272
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200127124646.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091030s2010 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009281580
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136075691
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013607569X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number MLCM 2015/41482 (H)
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levens, Michael.
Relator code Levens, Michael.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title Defined, Explained, Applied /
Statement of responsibility, etc. Michael Levens.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Upper Saddle River, New Jersey :
Name of producer, publisher, distributor, manufacturer Prentice Hall,
Date of production, publication, distribution, manufacture, or copyright notice [2010]
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 290 pages :
Other physical details illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 255-261) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code Levens, Michael.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origres
d 4
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Koha item type Price effective from Barcode Date acquired Damaged status Current Location Lost status Not for loan Source of classification or shelving scheme Full call number Permanent Location Date last seen
 Books2020-01-2791392020-01-27 Epoka University Library   MLCM 2015/41482 (H)Epoka University Library2020-03-03

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