Marketing / (Record no. 10172)

000 -LEADER
fixed length control field 01035cam a22003378i 4500
001 - CONTROL NUMBER
control field 18385455
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200127133434.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141124s2016 nyu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014046046
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077729028 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077729021 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .G6753 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1412
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice [2016]
300 ## - PHYSICAL DESCRIPTION
Extent pages cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael,
Dates associated with a name 1950-
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Not for loan Permanent Location Date last seen Price effective from Withdrawn status Damaged status Barcode Source of classification or shelving scheme Full call number Koha item type Lost status Current Location Date acquired
 Epoka University Library2020-03-032020-01-27  9141 HF 5415 .G6753 2016Books Epoka University Library2020-01-27

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