Consumer behavior (Record no. 10230)

000 -LEADER
fixed length control field 02357cam a2200313 a 4500
001 - CONTROL NUMBER
control field 15495723
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200929122759.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081023s2009 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009939851
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780538745406 (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1005387454001
Qualifying information ebook
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn263498281
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDXCP
-- BTCTA
-- C#P
-- BWX
-- CDX
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .C6586 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 1st
100 ## - MAIN ENTRY--PERSONAL NAME
Relator code Frank R Kardes Maria L Cronley Thomas W Cline
110 ## - MAIN ENTRY--CORPORATE NAME
Relator code Cengage Learning
245 00 - TITLE STATEMENT
Title Consumer behavior
Statement of responsibility, etc. Frank R Kardes Maria L Cronley Thomas W Cline
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. South Western
Name of publisher, distributor, etc. Cengage Learning, Inc.
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xiv,421 p. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Frank R Kardes Maria L Cronley Thomas W Cline
9 (RLIN) 12
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a 7
b cbc
c orignew
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e ecip
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Date acquired Date last seen Withdrawn status Price effective from Damaged status Full call number Not for loan Lost status Koha item type Current Location Barcode Permanent Location Source of classification or shelving scheme
2020-09-292020-09-29 2020-09-29 HF 5415.32.C6586 2009  BooksEpoka University Library2264Epoka University Library 

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