Social media marketing : (Record no. 10250)

000 -LEADER
fixed length control field 03500cam a22004817i 4500
001 - CONTROL NUMBER
control field 18921048
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210419151858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151230t20172017at a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015960964
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781305502758
Qualifying information (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1305502752
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn950880582
040 ## - CATALOGING SOURCE
Original cataloging agency LUNQA
Language of cataloging eng
Transcribing agency LUNQA
Description conventions rda
Modifying agency YDXCP
-- OCLCF
-- IBI
-- OCL
-- QGK
-- UV0
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .B375 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number HF5415.1265
Edition number .B375 2017
Item number 5827
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Barker, Melissa S.,
Relator term author.
245 10 - TITLE STATEMENT
Title Social media marketing :
Remainder of title a strategic approach /
Statement of responsibility, etc. Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Mary Lou Roberts, Debra Zahay.
250 ## - EDITION STATEMENT
Edition statement Second edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Australia ;
-- Boston, MA :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice [2017].
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2013
300 ## - PHYSICAL DESCRIPTION
Extent xv, 330 pages :
Other physical details colour illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. The role of social media marketing -- Chapter 2. Goals and strategies -- Chapter 3. Identifying Target Audiences -- Chapter 4. Rules of engagement for SMM -- Chapter 5. Social media platforms and social networking series -- Chapter 6. Microblogging -- Chapter 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars -- Chapter 8. Video marketing -- Chapter 9. Marketing on photo sharing sites -- Chapter 10. Discussion, news, social bookmarking, and Q&A sites -- Chapter 11. Content marketing: Publishing articles, white papers, and e-books -- Chapter 12. Mobile marketing on social networks -- Chapter 13. Social media monitoring -- Chapter 14. Tools for managing the social media marketing effort -- Chapter 15. Social media marketing plan -- Appendix: XYZ Coffee Company social media marketing plan.
520 ## - SUMMARY, ETC.
Summary, etc. Prepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Viral marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term fast
Authority record control number (OCoLC)fst00977272
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Viral marketing.
Source of heading or term fast
Authority record control number (OCoLC)fst01200110
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
Source of heading or term fast
Authority record control number (OCoLC)fst00977220
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barker, Donald,
Dates associated with a name 1953-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bormann, Nicholas F.,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Roberts, Mary Lou,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zahay, Debra L.,
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Date last seen Price effective from Barcode Not for loan Damaged status Withdrawn status Koha item type Full call number Source of classification or shelving scheme Lost status Date acquired Current Location Permanent Location
2021-04-192021-04-195827   BooksHF5415.1265 .B375 2017  2021-04-19Epoka University LibraryEpoka University Library

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al