| 000 -LEADER |
|---|
| fixed length control field |
010520cama220022974a4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12781763 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210423144454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020520s2003 ohua b 001 0 eng |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
DLC |
| Transcribing agency |
DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.S54 2003 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
8823 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator code |
Shimp, Terence A |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising, promotion & supplemental aspects of integrated marketing communications |
| Remainder of title |
Terence A. Shimp. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio |
| Name of publisher, distributor, etc. |
Thomson South-Western |
| Date of publication, distribution, etc. |
c2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 650 p. . |
| Other physical details |
ill. (some col.) |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Communication in marketing. |
| Form subdivision |
Sales promotion |
| General subdivision |
Advertising |
| Chronological subdivision |
Direct marketing. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html |
| Uniform Resource Identifier |
Publisher description |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-d.html |
| Link text |
Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |