Advertising, promotion & supplemental aspects of integrated marketing communications (Record no. 10274)

000 -LEADER
fixed length control field 010520cama220022974a4500
001 - CONTROL NUMBER
control field 12781763
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210423144454.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020520s2003 ohua b 001 0 eng
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging DLC
Transcribing agency DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S54 2003
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 8823
100 ## - MAIN ENTRY--PERSONAL NAME
Relator code Shimp, Terence A
245 ## - TITLE STATEMENT
Title Advertising, promotion & supplemental aspects of integrated marketing communications
Remainder of title Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mason, Ohio
Name of publisher, distributor, etc. Thomson South-Western
Date of publication, distribution, etc. c2003
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 650 p. .
Other physical details ill. (some col.)
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Communication in marketing.
Form subdivision Sales promotion
General subdivision Advertising
Chronological subdivision Direct marketing.
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Uniform Resource Identifier Publisher description |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Link text Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Permanent Location Koha item type Not for loan Lost status Current Location Date acquired Price effective from Date last seen Damaged status Full call number Source of classification or shelving scheme Barcode
 Epoka University LibraryBooks  Epoka University Library2021-04-232021-04-232021-04-23 HF5415.123  .S54 2003 8823

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