MKTG 7 / (Record no. 10337)

000 -LEADER
fixed length control field 03005cam a2200493 a 4500
001 - CONTROL NUMBER
control field 17561772
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210520125035.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121213s2014 ohua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012955793
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB2B9906
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016219463
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285091860
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285091868
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1285091860
Qualifying information (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1627080007
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781627080002
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn820108896
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Transcribing agency DLC
Modifying agency UKMGB
-- OCLCO
-- YDXCP
-- BTCTA
-- CUI
-- OSU
-- OCLCF
-- OCLCA
-- IIB
-- OCLCA
-- CTB
-- OCLCQ
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .L26244 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 9208
Edition number 23
Item number HF 5415 .L26244 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.,
Relator term author.
245 10 - TITLE STATEMENT
Title MKTG 7 /
Statement of responsibility, etc. [Charles W. Lamb, Joseph F. Hair, Carl McDaniel].
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing 7
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing
250 ## - EDITION STATEMENT
Edition statement Student ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mason, Ohio :
Name of publisher, distributor, etc. South-Western ;
Place of publication, distribution, etc. Andover :
Name of publisher, distributor, etc. Cengage Learning [distributor],
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 386, [20] pages :
Other physical details illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price.
520 ## - SUMMARY, ETC.
Summary, etc. MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term fast
Authority record control number (OCoLC)fst01010167
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel, Carl,
Titles and other words associated with a name Jr.,
Dates associated with a name 1941-
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b ibc
c copycat
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Lost status Barcode Damaged status Koha item type Date acquired Source of classification or shelving scheme Withdrawn status Full call number Current Location Not for loan Date last seen Price effective from Permanent Location
 9208 Books2021-05-20   HF 5415 .L26244 2011Epoka University Library 2021-05-202021-05-20Epoka University Library

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