Marketing strategy / (Record no. 10350)

000 -LEADER
fixed length control field 01741cam a22003614a 4500
001 - CONTROL NUMBER
control field 15412047
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210524140102.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080814s2009 enka b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008935275
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA908704
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014889732
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781848601178 (set)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1848601174 (set)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn300404206
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency YDXCP
-- CDX
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
-- lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number .C33 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 9064
Edition number 22
Item number HF 5415.13 .C33 2010
245 00 - TITLE STATEMENT
Title Marketing strategy /
Statement of responsibility, etc. : [Ferrell Hartline]; [Ferrell Hartline]; [Ferrell Hartline]. Additional author(s): Clow, Kenneth E; Baack, Donald.
Medium Additional author(s): Clow, Kenneth E; Baack, Donald.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 6 v. :
Other physical details ill. ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title SAGE library in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Fuller form of name [Ferrell Hartline]; [Ferrell Hartline]; [Ferrell Hartline]
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Source of classification or shelving scheme Price effective from Damaged status Barcode Date last seen Date acquired Current Location Full call number Not for loan Withdrawn status Koha item type Lost status Permanent Location
 2021-05-24 90642021-05-242021-05-24Epoka University Library HF 5415.13 .C33 2014  Books Epoka University Library

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