Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 10363)

000 -LEADER
fixed length control field 01191cam a22003374a 4500
001 - CONTROL NUMBER
control field 15484465
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210527103402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081014s2010 ohua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008939395
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324593600 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324593600 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn316886923
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Modifying agency TXI
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S54 2010
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 9217
Item number HF5415.123 .S54 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications /
Statement of responsibility, etc. Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mason, Ohio :
Name of publisher, distributor, etc. South-Western Cengage Learning,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Not for loan Barcode Full call number Permanent Location Date last seen Koha item type Lost status Date acquired Source of classification or shelving scheme Withdrawn status Damaged status Price effective from Current Location
 9217HF5415.123 .S54 2010Epoka University Library2021-05-27Books 2021-05-27   2021-05-27Epoka University Library

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