Managing marketing in the 21st century : (Record no. 10418)

000 -LEADER
fixed length control field 01150cam a22003254a 4500
001 - CONTROL NUMBER
control field 14873353
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210616101337.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070601s2007 nyua b 001 0 eng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007930021
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0979734401 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780979734403 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn213483196
040 ## - CATALOGING SOURCE
Original cataloging agency ZCU
Transcribing agency ZCU
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .C264 2007
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 9270
Item number HF 5415.13 .C264 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Capon, Noel.
245 10 - TITLE STATEMENT
Title Managing marketing in the 21st century :
Remainder of title developing and implementing the market strategy /
Statement of responsibility, etc. Noel Capon ; with James Mac Hulbert.
246 3# - VARYING FORM OF TITLE
Title proper/short title Managing marketing in the twenty-first century
246 30 - VARYING FORM OF TITLE
Title proper/short title Developing & implementing the market strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Bronxville, N.Y. :
Name of publisher, distributor, etc. Wessex Inc.,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hulbert, James M.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c pccadap
d 3
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Current Location Withdrawn status Date last seen Date acquired Koha item type Price effective from Permanent Location Full call number Lost status Damaged status Barcode Source of classification or shelving scheme Not for loan
Epoka University Library 2021-06-162021-06-16Books2021-06-16Epoka University LibraryHF 5415.13 .C264 2007  9270  

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