Digital marketing (Record no. 10461)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01387nam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20621516 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250506122126.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180808s2019 enk 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018036531 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292241579 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 .I57 2019 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8/72 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| Relator term | author. |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing |
| Statement of responsibility, etc. | Dave Chaffey, Fiona Ellis-Chadwick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages cm |
| 500 ## - GENERAL NOTE | |
| General note | Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Internet marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | Ellis-Chadwick, Fiona, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Date acquired | Current Location | Price effective from | Date last seen | Source of classification or shelving scheme | Barcode | Lost status | Koha item type | Full call number | Not for loan | Damaged status | Permanent Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-05-06 | Epoka University Library | 2025-05-06 | 2025-05-06 | 9315 | Books | HF5415.1265. I57 2019 | Epoka University Library |