Strategic marketing / (Record no. 2280)

000 -LEADER
fixed length control field 01461na a2200361 4500
001 - CONTROL NUMBER
control field 2419
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528154118.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101122b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072466650 (student : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071151613 (international : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .C72 2003
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 21
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415 .135 .C72 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 ## - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 843 p. :
Other physical details ill., maps ;
Dimensions 26 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Case studies.
General subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh021/2002016549.html
Materials specified Publisher description
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh021/2002016549.html
Materials specified Table of contents
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
925 ## -
-- acquire
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- sc04 2002-01-14
-- sc06 2002-01-15/sc02 to Dewey
-- pv21 2002-09-23 CIP ver. to BCCD
Holdings
Withdrawn status Koha item type Price effective from Damaged status Lost status Checked out Barcode Current Location Permanent Location Inventory number Not for loan Date last checked out Total Checkouts Source of classification or shelving scheme Date acquired Date last seen Full call number
 Books2015-01-06  2019-11-022442Epoka University LibraryEpoka University Library2442 2019-10-181 2015-01-062019-10-18HF 5415 .135 .C72 2003

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al