| 000 -LEADER |
|---|
| fixed length control field |
01122na a2200325 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2408 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Milas |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140528154331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101112b tu 000 0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
95012120 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0256136890 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| -- |
(DLC) 95012120 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.C6944 1996 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
20 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415 .C6944 1996 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management cases / |
| Statement of responsibility, etc. |
David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Chicago : |
| Name of publisher, distributor, etc. |
Irwin, |
| Date of publication, distribution, etc. |
c1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 715 p. : |
| Other physical details |
ill., maps ; |
| Dimensions |
24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crittenden, Victoria Lynn. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 991 ## - |
|---|
| -- |
c-GenColl |
| -- |
HF5415 |
| -- |
.C6944 1996 |
| -- |
00033971114 |
| -- |
BOOKS |