Marketing communications : (Record no. 3227)

000 -LEADER
fixed length control field 01602na a2200301 4500
001 - CONTROL NUMBER
control field 3446
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528154334.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749426993
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S65 1993
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.123 .S65 1993
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Dates associated with a name 1957-
Fuller form of name (Paul Russell),
245 ## - TITLE STATEMENT
Title Marketing communications :
Remainder of title an integrated approach /
Statement of responsibility, etc. P R Smith with Jonathan Taylor.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London ;
-- Milford, CT :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 1993.
300 ## - PHYSICAL DESCRIPTION
Extent 602 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 628) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Taylor, Jonathan,
Dates associated with a name 1956-
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 2
e ncip
f 20
g y-gencatlg
925 ## -
-- acquire
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- se45 2005-01-13; TO Dewey
Holdings
Date acquired Not for loan Barcode Price effective from Date last seen Permanent Location Damaged status Inventory number Source of classification or shelving scheme Full call number Koha item type Current Location Lost status Withdrawn status
2015-01-22 34382015-01-222015-01-22Epoka University Library 3438 HF 5415.123 .S65 1993BooksEpoka University Library  

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