Marketing research : (Record no. 3610)

000 -LEADER
fixed length control field 01148na a2200313 4500
001 - CONTROL NUMBER
control field 5587
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528154337.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130704b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007913670-2
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .S688 1998
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 20
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.2 .S688 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sudman, Seymour,
245 ## - TITLE STATEMENT
Title Marketing research :
Remainder of title a Problem-solving Approach /
Statement of responsibility, etc. Seymour Sudman, Edward Blair
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xli, 737 p. :
Dimensions 24 cm. +
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying computer disk: IBM and compatible computers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh022/95022571.html
Materials specified Publisher description
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh022/95022571.html
Materials specified Table of contents
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
991 ## -
-- c-MRC
-- HF5415.2
-- BOOKS
Holdings
Barcode Current Location Date last seen Damaged status Koha item type Price effective from Inventory number Lost status Full call number Date acquired Source of classification or shelving scheme Not for loan Withdrawn status Permanent Location
3908Epoka University Library2015-01-22 Books2015-01-223908 HF 5415.2 .S688 19982015-01-22   Epoka University Library

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