| 000 -LEADER |
|---|
| fixed length control field |
01148na a2200313 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
5587 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Milas |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140528154337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130704b tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
007913670-2 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.S688 1998 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| Edition number |
20 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.2 .S688 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sudman, Seymour, |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
a Problem-solving Approach / |
| Statement of responsibility, etc. |
Seymour Sudman, Edward Blair |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xli, 737 p. : |
| Dimensions |
24 cm. + |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill series in marketing |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements for accompanying computer disk: IBM and compatible computers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/mh022/95022571.html |
| Materials specified |
Publisher description |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/mh022/95022571.html |
| Materials specified |
Table of contents |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 991 ## - |
|---|
| -- |
c-MRC |
| -- |
HF5415.2 |
| -- |
BOOKS |