Introduction to advertising and promotion : (Record no. 3727)

000 -LEADER
fixed length control field 01505na a2200385 4500
001 - CONTROL NUMBER
control field 5701
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528154643.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131119b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256136963
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256136971 (international students ed.)
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 94022646
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 1995
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5823 .B387 1995
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Dates associated with a name 1951-
Fuller form of name (George Edward),
245 ## - TITLE STATEMENT
Title Introduction to advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch, Michael A. Belch.
246 ## - VARYING FORM OF TITLE
Title proper/short title Introduction to advertising & promotion
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 762 p. :
Other physical details ill. (som col.), col. maps ;
Dimensions 29 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin series in marketing
500 ## - GENERAL NOTE
General note Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 721-738) and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, George E.
Dates associated with a name 1951-
Fuller form of name (George Edward),
Title of a work Introduction to advertising & promotion.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
910 ## - USER-OPTION DATA (OCLC)
User-option data Donated by Beder University
991 ## -
-- c-GenColl
-- HF5823
-- .B387 1995
-- 00034100408
-- BOOKS
Holdings
Date acquired Current Location Date last seen Withdrawn status Barcode Koha item type Date last checked out Source of classification or shelving scheme Permanent Location Price effective from Full call number Total Checkouts Inventory number Lost status Damaged status Not for loan
2015-01-26Epoka University Library2017-01-17 4099Books2016-12-22 Epoka University Library2015-01-26HF 5823 .B387 199524099   

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