000 -LEADER |
fixed length control field |
01505na a2200385 4500 |
001 - CONTROL NUMBER |
control field |
5701 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Milas |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140528154643.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
131119b tu 000 0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256136963 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256136971 (international students ed.) |
035 ## - SYSTEM CONTROL NUMBER |
-- |
(DLC) 94022646 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.B387 1995 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
20 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5823 .B387 1995 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
Dates associated with a name |
1951- |
Fuller form of name |
(George Edward), |
245 ## - TITLE STATEMENT |
Title |
Introduction to advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective / |
Statement of responsibility, etc. |
George E. Belch, Michael A. Belch. |
246 ## - VARYING FORM OF TITLE |
Title proper/short title |
Introduction to advertising & promotion |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Chicago : |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
c1995. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 762 p. : |
Other physical details |
ill. (som col.), col. maps ; |
Dimensions |
29 cm. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 721-738) and indexes. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
Dates associated with a name |
1951- |
Fuller form of name |
(George Edward), |
Title of a work |
Introduction to advertising & promotion. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
19 |
g |
y-gencatlg |
910 ## - USER-OPTION DATA (OCLC) |
User-option data |
Donated by Beder University |
991 ## - |
-- |
c-GenColl |
-- |
HF5823 |
-- |
.B387 1995 |
-- |
00034100408 |
-- |
BOOKS |