Designing brand identity : (Record no. 3848)

000 -LEADER
fixed length control field 02922na a2200493 4500
001 - CONTROL NUMBER
control field 5822
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528154644.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140313b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118099209 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118465028 (ebk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118416174 (ebk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118418741 (ebk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781118431634 (ebk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118465011 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number W44 2013
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number DES007000
Number source bisacsh
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD69 .B7 W44 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wheeler, Alina.
245 ## - TITLE STATEMENT
Title Designing brand identity :
Remainder of title an essential guide for the whole branding team /
Statement of responsibility, etc. Alina Wheeler.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey ,
Name of publisher, distributor, etc. Wilwy
Date of publication, distribution, etc. 2013
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons, Inc.,
Date of production, publication, distribution, manufacture, or copyright notice [2013]
300 ## - PHYSICAL DESCRIPTION
Extent x, 326 pages :
Other physical details color illustrations ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 314-315) and index.
520 ## - SUMMARY, ETC.
Summary, etc. "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
Assigning source Provided by publisher.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element DESIGN / Graphic Arts / General.
Source of heading or term bisacsh
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Brand name products.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trademarks
General subdivision Design.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Materials specified Publisher description
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Materials specified Table of contents only
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Materials specified Contributor biographical information
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 ## -
-- acquire
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- xj06 2013-05-20 copy 1-2 to CALM
-- rd05 2012-05-24
Holdings
Full call number Koha item type Lost status Total Checkouts Price effective from Damaged status Not for loan Current Location Date acquired Withdrawn status Permanent Location Source of classification or shelving scheme Barcode Inventory number Date last checked out Date last seen
HD 69 .B7 W44 2013Books 32015-01-28  Epoka University Library2015-01-28 Epoka University Library 422442242017-10-252019-04-01

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