Dictionary of marketing and communication; (Record no. 597)

000 -LEADER
fixed length control field 01052na a2200289 4500
001 - CONTROL NUMBER
control field 386
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528153402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328b tu 000 0
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GB73-26771
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0700202188
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 74171366
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .J438 1973
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/003
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415 .J438 1973
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jefkins, Frank William.
245 ## - TITLE STATEMENT
Title Dictionary of marketing and communication;
Remainder of title including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
Statement of responsibility, etc. [by] Frank Jefkins.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Aylesbury,
Name of publisher, distributor, etc. Intertext,
Date of publication, distribution, etc. 1973.
300 ## - PHYSICAL DESCRIPTION
Extent [5], 121 p.
Dimensions 24 cm.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 2.50
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
General subdivision Dictionaries.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Dictionaries.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Dictionaries.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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991 ## -
-- c-GenColl
-- HF5415
-- .J438
-- 00005362027
-- BOOKS
Holdings
Current Location Withdrawn status Koha item type Inventory number Not for loan Damaged status Lost status Date acquired Price effective from Permanent Location Barcode Source of classification or shelving scheme Date last seen Full call number
Epoka University Library Books399   2014-11-122014-11-12Epoka University Library399 2014-11-12HF 5415 .J438 1973

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