Strategic brand management : (Record no. 652)

000 -LEADER
fixed length control field 01326na a2200337 4500
001 - CONTROL NUMBER
control field 285
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528153402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101007b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131888593 (casebound)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131888595 (casebound)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm80461138
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)80461138
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- BTCTA
-- YDXCP
-- NLGGC
-- OCLCG
-- DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K45 2008
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Number source bcl
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD 69.B7 K45 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
245 ## - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 692 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Pearson International Edition
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip079/2007003552.html
Materials specified Table of contents only
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 ## -
-- acquire
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- se30 2007-01-26 to Dewey
-- pc17 2008-07-24 Z-CipVer
Holdings
Inventory number Lost status Current Location Total Checkouts Withdrawn status Permanent Location Date last checked out Barcode Not for loan Price effective from Damaged status Source of classification or shelving scheme Full call number Koha item type Date last seen Date acquired
277 Epoka University Library5 Epoka University Library2019-06-05277 2014-11-11  HD 69.B7 K45 2008Books2019-07-262014-11-11

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