000 -LEADER |
fixed length control field |
01219na a2200349 4500 |
001 - CONTROL NUMBER |
control field |
308 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Milas |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210524151713.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101008b tu 000 0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132279460 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132221179 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780132221177 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm65644357 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BAKER |
-- |
C#P |
-- |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
.M29 2007 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
311 |
Edition number |
22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.2 .M29 2007 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K. |
245 ## - TITLE STATEMENT |
Title |
Marketing research |
Statement of responsibility, etc. |
Naresh K. Malhotra |
Remainder of title |
an applied orientation |
250 ## - EDITION STATEMENT |
Edition statement |
5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Upper Saddle River, NJ : |
Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
Date of publication, distribution, etc. |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 v. (various pagings) : |
Other physical details |
ill., map ; |
Dimensions |
29 cm. + |
Accompanying material |
1 CD-ROM (4 3/4 in.) |
500 ## - GENERAL NOTE |
General note |
"SPSS student version 14.0"--CD-ROM. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research |
General subdivision |
Methodology. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research. |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip0611/2006010250.html |
Materials specified |
Table of contents |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |