Consumer behavior and marketing strategy / (Record no. 667)

000 -LEADER
fixed length control field 01530na a2200361 4500
001 - CONTROL NUMBER
control field 194
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528153402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101008b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072864877 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071111778 (international : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number .P468 2005
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.3 .P468 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 ## - TITLE STATEMENT
Title Consumer behavior and marketing strategy /
Remainder of title J. Paul Peter, Jerry C. Olson.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 578 p. :
Other physical details ill. ;
Dimensions 27 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Various multi-media instructional materials are available to supplement the text.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Dates associated with a name 1944-
Fuller form of name (Jerry Corrie),
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html
Materials specified Contributor biographical information
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh041/2003071083.html
Materials specified Table of contents
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh051/2003071083.html
Materials specified Publisher description
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
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e ocip
f 20
g y-gencatlg
925 ## -
-- acquire
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- se40 2003-12-31 to DDC
-- sd21 2004-05-17 CIP ver to sl;
-- SD77 2004-05-19 to BCCD
Holdings
Source of classification or shelving scheme Current Location Copy number Koha item type Lost status Price effective from Date acquired Not for loan Inventory number Date last seen Barcode Full call number Withdrawn status Damaged status Permanent Location
 Epoka University Library1Books 2017-03-282017-03-28 1732018-01-20173HF 5415.3 .P468 2005   Epoka University Library
 Epoka University Library2Books 2017-03-282017-03-28 3152017-03-28315HF 5415.3 .P468 2005   Epoka University Library

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