000 -LEADER |
fixed length control field |
01530na a2200361 4500 |
001 - CONTROL NUMBER |
control field |
194 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Milas |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140528153402.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101008b tu 000 0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072864877 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071111778 (international : alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 |
Item number |
.P468 2005 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/342 |
Edition number |
22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF 5415.3 .P468 2005 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
245 ## - TITLE STATEMENT |
Title |
Consumer behavior and marketing strategy / |
Remainder of title |
J. Paul Peter, Jerry C. Olson. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 578 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
McGraw-Hill/Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
Various multi-media instructional materials are available to supplement the text. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olson, Jerry C. |
Dates associated with a name |
1944- |
Fuller form of name |
(Jerry Corrie), |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html |
Materials specified |
Contributor biographical information |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/mh041/2003071083.html |
Materials specified |
Table of contents |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://www.loc.gov/catdir/description/mh051/2003071083.html |
Materials specified |
Publisher description |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
20 |
g |
y-gencatlg |
925 ## - |
-- |
acquire |
-- |
policy default |
955 ## - COPY-LEVEL INFORMATION (RLIN) |
-- |
se40 2003-12-31 to DDC |
-- |
sd21 2004-05-17 CIP ver to sl; |
-- |
SD77 2004-05-19 to BCCD |