Consumer behavior and marketing strategy / (Record no. 719)

000 -LEADER
fixed length control field 01298na a2200337 4500
001 - CONTROL NUMBER
control field 192
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528153403.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101007b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071121110
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number .P468 2001
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/342
Edition number 21
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.3 .P468 2001
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 ## - TITLE STATEMENT
Title Consumer behavior and marketing strategy /
Remainder of title J. Paul Peter, Jerry C. Olson.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 582 p., [24] p. of plates :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Dates associated with a name 1944-
Fuller form of name (Jerry Corrie),
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh021/2001031482.html
Materials specified Publisher description
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh021/2001031482.html
Materials specified Table of contents
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
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955 ## - COPY-LEVEL INFORMATION (RLIN)
-- pv08 2001-08-03 CIP ver. to BCCD
Holdings
Not for loan Price effective from Date last checked out Permanent Location Current Location Lost status Damaged status Full call number Total Checkouts Inventory number Koha item type Barcode Date acquired Withdrawn status Date last seen Source of classification or shelving scheme
 2014-11-042018-11-27Epoka University LibraryEpoka University Library  HF5415.3 .P468 2001 5171Books1712014-11-04 2019-01-07 

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