Marketing channels : (Record no. 722)

000 -LEADER
fixed length control field 01272na a2200337 4500
001 - CONTROL NUMBER
control field 197
003 - CONTROL NUMBER IDENTIFIER
control field Milas
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140528153403.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101007b tu 000 0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071121005
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.129
Item number .P45 2002
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/4
Edition number 21
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.129 .P45 2002
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pelton, Lou E.
245 ## - TITLE STATEMENT
Title Marketing channels :
Remainder of title a relationship management approach /
Statement of responsibility, etc. Lou E. Pelton, David Strutton, James R. Lumpkin.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 514 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lumpkin, James R.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Strutton, David.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh021/2001031257.html
Materials specified Table of contents
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh021/2001031257.html
Materials specified Publisher description
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
925 ## -
-- acquire
-- policy default
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- se20 2001-10-05; to BCCD 10-05-01
Holdings
Not for loan Source of classification or shelving scheme Permanent Location Inventory number Price effective from Lost status Koha item type Date last seen Current Location Full call number Date acquired Withdrawn status Barcode Damaged status
  Epoka University Library1762014-11-10 Books2016-05-11Epoka University LibraryHF 5415.129 .P45 20022014-11-10 176 

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