000 -LEADER |
fixed length control field |
01109cam a2200277 a 4500 |
001 - CONTROL NUMBER |
control field |
15447381 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180417170333.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080911s2009 nyua 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008039868 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
Source |
bnb |
National bibliography number |
GBA8D8801 |
016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Source |
Uk |
Record control number |
014852322 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780765622617 (pbk.: alk. paper) 0765622610 (pbk. : alk.paper) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC) ocn 252920896 (OCoLC) 252920896 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |c DLC |d |
Language of cataloging |
english |
Transcribing agency |
Table of contents only |u http://www.loc.gov/catdir/toc/ecip0828/2008039868.html |
Modifying agency |
DLC CDX BWX BTCTA UKM YDXCP C#P |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.K 3443 2009 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
|2 22 |
Classification number |
659.1 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Relator code |
Larry D. Kelley and Donald W. Jugenheimer. |
Dates associated with a name |
1955- |
245 ## - TITLE STATEMENT |
Title |
Cases in advertising management |
Remainder of title |
Larry D. Kelley and Donald W. Jugenheimer. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Armonk, N.Y. |
Name of publisher, distributor, etc. |
Segment Books M.E. Sharpe, |
Date of publication, distribution, etc. |
2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 120 p. |
Other physical details |
ill |
Dimensions |
18 cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
Advertising |x Management |
Form subdivision |
Case studies. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Relator code |
Jugenheimer, Donald W |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |u http://www.loc.gov/catdir/toc/ecip0828/2008039868.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |