Cases in advertising management (Record no. 7431)

000 -LEADER
fixed length control field 01109cam a2200277 a 4500
001 - CONTROL NUMBER
control field 15447381
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180417170333.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080911s2009 nyua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008039868
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
Source bnb
National bibliography number GBA8D8801
016 ## - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Source Uk
Record control number 014852322
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765622617 (pbk.: alk. paper) 0765622610 (pbk. : alk.paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC) ocn 252920896 (OCoLC) 252920896
040 ## - CATALOGING SOURCE
Original cataloging agency DLC |c DLC |d
Language of cataloging english
Transcribing agency Table of contents only |u http://www.loc.gov/catdir/toc/ecip0828/2008039868.html
Modifying agency DLC CDX BWX BTCTA UKM YDXCP C#P
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .K 3443 2009
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number |2 22
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Relator code Larry D. Kelley and Donald W. Jugenheimer.
Dates associated with a name 1955-
245 ## - TITLE STATEMENT
Title Cases in advertising management
Remainder of title Larry D. Kelley and Donald W. Jugenheimer.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Armonk, N.Y.
Name of publisher, distributor, etc. Segment Books M.E. Sharpe,
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 120 p.
Other physical details ill
Dimensions 18 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Advertising |x Management
Form subdivision Case studies.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code Jugenheimer, Donald W
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only |u http://www.loc.gov/catdir/toc/ecip0828/2008039868.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Date acquired Lost status Current Location Not for loan Source of classification or shelving scheme Withdrawn status Permanent Location Date last seen Barcode Full call number Koha item type Damaged status Price effective from
2018-04-17 Epoka University Library   Epoka University Library2018-04-172130HF 5823 .K3443 2009Books 2018-04-17

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