Strategic social media : (Record no. 7466)

000 -LEADER
fixed length control field 03008nam a2200277 4500
001 - CONTROL NUMBER
control field 20062374
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180925095950.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171014t20172017 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017449035
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119259190 1119259193 9781118556849 1118556844
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC) ocn 975363949
040 ## - CATALOGING SOURCE
Original cataloging agency UNQA lccopycat
Language of cataloging eng
Transcribing agency LUNQA
Modifying agency rdaOCLCF INU YDX BTCTA BDX ORU TXI 04
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM742
Item number .M328 2017
100 ## - MAIN ENTRY--PERSONAL NAME
Relator code Mahoney, L. Meghan, author.
9 (RLIN) 8
Personal name Mahoney, L. Meghan,
245 ## - TITLE STATEMENT
Title Strategic social media :
Remainder of title From marketing to social change
Statement of responsibility, etc. L. Meghan Mahoney and Tang Tang.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chichester, West Sussex, UK :
Name of publisher, distributor, etc. Wiley-Blackwel
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent ix, 347 pages :
Other physical details illustrations
Dimensions 26 cm
500 ## - GENERAL NOTE
General note Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Understanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media.
520 ## - SUMMARY, ETC.
Summary, etc. This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Social media Marketing.Social marketing Internet marketing. Online social networks. User-generated content. Internet marketing. Social media. User-generated content.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code Tang, Tang |c (Writer on social media)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Not for loan Withdrawn status Full call number Barcode Koha item type Price effective from Permanent Location Date acquired Current Location Lost status Source of classification or shelving scheme Total Checkouts Date last seen Damaged status Date last checked out
  HM742. M328 20174644Books2018-09-25Epoka University Library2018-09-25Epoka University Library  12019-10-02 2018-10-26

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