| 000 -LEADER |
|---|
| fixed length control field |
00501nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190403132554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190403b xxu||||| |||| 00| 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| Source |
0750659386 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
Eng |
| Transcribing agency |
dlc |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator code |
richard m.s. wilson and colin gilligan |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Burlington, MA |
| Name of publisher, distributor, etc. |
Elsevier Butterworth-Heinemann |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
35 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
planning, implementing and control |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |