| 000 -LEADER |
|---|
| fixed length control field |
00479nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190408165630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190408b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470800968 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
dlc |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
HF 5415.13 .K64 2003 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator code |
Gregory Whitwell, Bryan A. Lukas, Peter Doyle |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Management |
| Remainder of title |
a strategic, value-based, approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
John Wiley & Sons Australia, Ltd |
| Date of publication, distribution, etc. |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
455 pg |
| Other physical details |
27 cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |