| 000 -LEADER |
|---|
| fixed length control field |
00393nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190426102321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190426b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470319925 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
Eng |
| Transcribing agency |
dlc |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator code |
Dahlen, Lange, Smith |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
United States |
| Name of publisher, distributor, etc. |
Wiley |
| Date of publication, distribution, etc. |
2010 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
A bran narrative approach |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |