Landing page optimization : (Record no. 9346)

000 -LEADER
fixed length control field 01876cam a2200373 a 4500
001 - CONTROL NUMBER
control field 15066996
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190606103248.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071101s2008 inua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007045592
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470174623 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470174625 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn180907957
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- C#P
-- YDXCP
-- VP@
-- UUS
-- SMP
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TK5105.888
Item number .A7836 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number TK 5105 .A7836 2008
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ash, Tim,
Dates associated with a name 1965-
245 10 - TITLE STATEMENT
Title Landing page optimization :
Remainder of title the definitive guide to testing and tuning for conversions /
Statement of responsibility, etc. Tim Ash.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Indianapolis, Ind. :
Name of publisher, distributor, etc. Sybex/Wiley,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 360 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Serious skills
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web sites
General subdivision Evaluation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web sites
General subdivision Testing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web sites
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0804/2007045592-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0804/2007045592-t.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0806/2007045592-b.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Koha item type Date last seen Not for loan Permanent Location Barcode Withdrawn status Price effective from Source of classification or shelving scheme Damaged status Current Location Lost status Full call number Date acquired
Books2019-06-06 Epoka University Library8008 2019-06-06  Epoka University Library TK 5105 .A7836 20082019-06-06

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