Dictionary of marketing and advertising / (Record no. 9514)

000 -LEADER
fixed length control field 01161cam a2200313 a 4500
001 - CONTROL NUMBER
control field 3487460
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190610153745.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940525s1995 nyu bd 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94025576
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471025038 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047102502X (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .R577 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/003
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rosenberg, Jerry Martin.
245 10 - TITLE STATEMENT
Title Dictionary of marketing and advertising /
Statement of responsibility, etc. Jerry M. Rosenberg.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. J. Wiley,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 371 p. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Business dictionary series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Dictionaries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Dictionaries.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/bios/wiley041/94025576.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/wiley033/94025576.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Date last seen Not for loan Barcode Lost status Date acquired Damaged status Full call number Koha item type Price effective from Withdrawn status Permanent Location Source of classification or shelving scheme Current Location
2019-06-10 8226 2019-06-10 HF 5415 .R577 1995Books2019-06-10 Epoka University Library Epoka University Library

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