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Advertising, promotion, and other aspects of integrated marketing communications /

by Shimp, Terence A.
Material type: materialTypeLabelBookPublisher: Mason, Ohio : South-Western Cengage Learning, c2010Edition: 8th ed.Description: xx, 668 p. : ill. (some col.) ; 29 cm.ISBN: 9780324593600 (hbk.); 0324593600 (hbk.).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketing
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.123 .S54 2010 (Browse shelf) Available
Books Books
Epoka University Library
HF 5415.123 .S54 2010 (Browse shelf) Available

Includes bibliographical references and indexes.

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