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IMC : using advertising and promotion to build brands /

by Duncan, Tom (Thomas R.).
Material type: materialTypeLabelBookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, 2002Edition: 1st ed.Description: xxxii, 783 p. : ill. (chiefly col.) ; 29 cm.ISBN: 025621476X (alk. paper).Subject(s): Branding (Marketing)
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.13 .D846 2002 (Browse shelf) Available

Includes bibliographical references and index.

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